South Phoenix Archives - Laveen Business Directory https://finditinlaveen.com/tag/south-phoenix/ Find It In Laveen - Your resource for news & business in Laveen, AZ Tue, 11 Apr 2017 21:53:05 +0000 en hourly 1 https://wordpress.org/?v=6.4.4 https://finditinlaveen.com/wp-content/uploads/2017/03/cropped-Find-It-Logo-SQUARE-32x32.png South Phoenix Archives - Laveen Business Directory https://finditinlaveen.com/tag/south-phoenix/ 32 32 South Mountain Café Adds Latin Twist to Fusion Flavors https://finditinlaveen.com/south-mountain-cafe-adds-latin-twist-to-fusion-flavors/ https://finditinlaveen.com/south-mountain-cafe-adds-latin-twist-to-fusion-flavors/#respond Tue, 11 Apr 2017 21:53:05 +0000 http://www.finditinlaveen.com/?p=4975 Page Visitors: 986 South Phoenix native Jose Zacarias Jr. opened his South Mountain Café in July 2016, and in the months since the eclectic menu debuted under the guidance of his father, Executive Chef Jose Zacaraias Sr., fans from South Phoenix and Laveen have been telling others about what they consider a local treasure. Taking […]

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South Phoenix native Jose Zacarias Jr. opened his South Mountain Café in July 2016, and in the months since the eclectic menu debuted under the guidance of his father, Executive Chef Jose Zacaraias Sr., fans from South Phoenix and Laveen have been telling others about what they consider a local treasure.

Taking to social media to boast about the home-grown success story, more than 100 reviewers rated South Mountain Café as a favorite, giving it a 4.5 star ranking on YELP with more than 50 reviews and a 4.9-star rating on its Facebook page with more than 70 reviews.

“We really we strive to give our guests the best eating experience in South Phoenix,” Jose Sr. said. “From an actual plate and silverware to follow up on satisfaction of the meal you are eating. We will make you feel like family and ensure that you are happy and leave happy.”

This month (April) the restaurant is expanding its reach by collaborating with UberEats. Residents Valleywide will be able to order Mexican, American, and French dishes from South Mountain Café and have them delivered to their door by the ubiquitous UberEats, which parent company Uber launched in March 2016.

The father and son team chose South Phoenix for their restaurant because it’s home, both men grew up there. “I was prepared to take a gamble, really, and I was wanting to do more than just a job, to do something that could better the community I grew up in,” Jose Jr. said of launching the business at age 21.

Their goal: to provide a fine-dining experience at a reasonable cost. “Both my son and I have been raised and grew up in South Phoenix and there really are only fast food options in the area. We strive to bring a unique customer experience focusing on made-to-order food along with superior customer service.”

Residents in South Phoenix and Laveen brag frequently about South Mountain Café on social media, giving the restaurant on Central Avenue just north of Southern a groundswell of local support. Most all the reviews start out with the caveat to not measure the quality of the food by the rather dreary exterior of a previously vacant fast-food location.

Jose Sr. described the list of improvements made to the site’s infrastructure as “endless.” The family has overhauled the electrical for the restaurant, upgraded sewage lines and more to ensure the property could meet city and county health inspection standards. “Cosmetically it doesn’t show, but there was a lot of money put into the innards of the property,” Jose Sr. said.

Recently, the exterior got a little pizazz through the assistance of artist Lalo Cota and students from Phoenix Collegiate Academy high school and Maxine O. Bush Elementary School who painted a mural along the outside of the café’s patio walls in February.

The Zacarias say they will continue to improve the aesthetics as the business grows. But inside the kitchen, South Mountain Café needs little improvement. Jose Sr. worked many years in the kitchens of restaurants serving French, Asian, Hawaiian, Irish, Mediterranean, and American foods. He draws on those influences, as well as his Hispanic heritage, to create the breakfast, lunch and dinner menus that feature Mexican, American, and French favorites, from French toast on the breakfast menu, to salads and Croque Monseiurs for lunch, to a variety of burros and steak quesadillas for dinner.

“A little of everything learned along the way has been applied to what we do now,” he said. “From growing up watching my mom to my experience working long hours and double shifts in kitchens around the Valley.”

South Mountain Café also is a family affair, with all but one staffer being related to Jose Jr. Working together can be a challenge, Jose Sr. said, noting that finding a working rhythm has been one of their tests as a family. “The challenge of everyone finding out how to best contribute to the family business.

“It’s an ongoing challenge as we all find what who is best at doing what, and doing that on a consistent basis.”

Visit the café at 5630 S. Central Ave., Phoenix, 85040. Visit www.southmountaincafe.com to see restaurant hours and menu, or call 602-495-1614 for more information.

This article first appeared in the April 7 print edition of the South Mountain District News.

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Spring training has roots in South Phoenix https://finditinlaveen.com/spring-training-has-roots-in-south-phoenix/ https://finditinlaveen.com/spring-training-has-roots-in-south-phoenix/#respond Thu, 23 Mar 2017 22:04:10 +0000 http://www.finditinlaveen.com/?p=4955 Page Visitors: 1,018 Nothing says spring in Arizona quite like the smell of hotdogs and the steady, rhythmic sound of a solid sphere smacking into the leather pocket of a baseball glove or the crack of a bat as your favorite team warms up on the field. Like hiking South Mountain and climbing Piestewa Peak, […]

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Nothing says spring in Arizona quite like the smell of hotdogs and the steady, rhythmic sound of a solid sphere smacking into the leather pocket of a baseball glove or the crack of a bat as your favorite team warms up on the field.

Like hiking South Mountain and climbing Piestewa Peak, spending the afternoon at one of the multiple Cactus League fields around the Valley is a rite of spring passage in Arizona.

The tradition started in the heart of South Phoenix when the Detroit Tigers were the first Major League Baseball team to set up camp and train here in 1929. The team played a few exhibition games with local teams and MLB teams at Phoenix Riverside Park, near Central Avenue and the Salt River.

Some community members yearn to awaken that history with a spring training facility on their “wish list” for the South Mountain/Laveen area. However, given the expense of building a stadium, it’s not likely to happen, even with the new South Mountain Freeway poised to bring in development when it opens in late 2019.

“It’s a nice fantasy, but not realistic,” says Phil Hertel, a longtime Laveen resident and a member of the Laveen Citizens for Responsible Development. “When you look at the price of hundreds of thousands of dollars per acre… well, I just don’t see it happening. It’s too expensive. I just don’t think it’s economically feasible.”

The City of Phoenix has only a single Cactus League facility–Maryvale Stadium–where the Milwaukee Brewers train and play each spring. City officials have shown little interest in stretching the city’s tight budget to accommodate something that pricey. Instead, suburban cities such as Goodyear, Surprise and Tempe have offered up state-of-the-art complexes to attract MBL teams.

At least for now, residents in Laveen and South Phoenix will have to get their spring baseball fix by driving to such nearby facilities, or from various youth sports leagues, including the Laveen Softball and Baseball Sports Association, formerly known as Laveen Youth Ball Association, that has served up recreational baseball, softball and T-ball to area children for 27 years in fall, summer and spring leagues.

The Laveen Baseball League was started five years ago and currently offers a spring season for area children. Both groups are registering now for spring. Visit www.lybaonline.com or www.laveenbaseball.com to learn more.

In Arizona, the baseball tradition started decades ago when in 1909 the White Sox were making their way home from training in California and stopped on March 30 in Yuma to play a game at the opening of the Laguna Dam in the Arizona Territory – statehood didn’t come until 1912. The dam on the Colorado River was no longer necessary by the late 1940s, but by then baseball had gotten a firm grip on the state.
According to the Society for American Baseball Research, after the Detroit Tigers spent the one season training in South Phoenix, there was a gap before the roots of the Cactus League took hold. In 1946 Tucson resident Bill Veeck purchased the Cleveland Indians and brought them to train at a guest ranch he owned.
The next year, the Giants came to Arizona to train at Phoenix Municipal Stadium, near the corner of Mohave and Central avenues. Four years later, the Chicago Cubs began training in Mesa.

Over the years, the league has grown and expanded to its current 15 teams in 10 stadiums. Andrew Bagnato, a spokesman for the Arizona Cactus League Association, said new stadiums in cities such as Surprise, Peoria and Goodyear offer homes to more than one team, which has helped the league to grow.
To bring a team back into South Phoenix or Laveen, the City of Phoenix would have to be willing to spend money, something that Hertel does not believe likely given the price of land.

Randy Policar, a spokesman for the City of Mesa, noted that when the Chicago Cubs were thinking of leaving the city because of the aging Hohokam Stadium, voters approved a $7.7 million package to build Riverview Park, adjacent the new state-of-the-art Cubs training facility, for residents to use year-round. The $99 million Sloan Park baseball stadium anchors a 146-acre sports complex that includes the stadium, practice fields and a player development center.

“The Cubs had a pretty significant offer from Naples, Florida,” Policar said. “Mesa had to make a good offer to keep them. The Cubs have trained in Arizona for more than 60 years. That’s a big of chunk of Cactus League and Arizona history that could have gone away.”

To persuade voters to support the new facility, Policar said the city added in all the park amenities that are used year-round by locals. “Reaction to the park has been incredible. It’s always busy, even when it’s 115 degrees.”

Mesa officials envision the multimillion dollar Sloan and Riverview complex as a destination itself for both locals and tourists. The park offers a lake with fishing, splash pads with multiple fixtures for different ages, a 50-foot tall Genesis climbing tower, a 60-foot long caterpillar mesh rope climbing structure, two playground clusters for ages 2-5, 6-12 and older, shade play and picnic areas, miles of accessible sidewalks and more.

Policar predicts that as new training facilities are built, the trend for dual purposes will continue. He points out the Peoria Sports Complex, which hosts two MBL teams, as well as the Peoria Javelinas, the Arizona League Padres and the Arizona League Mariners. The complex is also host a variety of events year-round. “It’s a regional draw, and just not for March,” he said.

The economic impact of the spring training on local tourism Valleywide is estimated at $544 million for 2015 (the most recent year the Cactus League has data available). Those dollars are specifically tied to out-of-town guests and expenditures. Another Cactus League study, which focuses on local expenditures, put the economic value at nearly $266 million.

This article first appeared in the March 2, 2017 print edition of the South Mountain District News.

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Habitat for Humanity raising funds to help more families https://finditinlaveen.com/habitat-for-humanity-raising-funds-to-help-more-families/ https://finditinlaveen.com/habitat-for-humanity-raising-funds-to-help-more-families/#respond Wed, 08 Feb 2017 01:43:19 +0000 http://www.finditinlaveen.com/?p=4927 Page Visitors: 827 This article first appeared in the February edition of the South Mountain District News. Imagine losing your husband to an exhausting and expensive battle with cancer, then losing your job and finally losing the house you had bought and made into a home with him and your two children. “It’s not something […]

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This article first appeared in the February edition of the South Mountain District News.

Imagine losing your husband to an exhausting and expensive battle with cancer, then losing your job and finally losing the house you had bought and made into a home with him and your two children.

“It’s not something you did, or that you were irresponsible. I went from two incomes to not being able to pay the mortgage,” said Marcella Martinez of South Phoenix. “We weren’t living above our means. We didn’t do anything wrong. Life happens.  “I asked myself, I am 28 and isn’t this where I start living life? It’s not where I expect to be at 28-29.”

Flash forward from 2008 to now. Martinez is nearing her fifth year in a new home, one that she helped build herself through Habitat for Humanity Central Arizona. She learned from her mother about the local chapter of the nationally acclaimed nonprofit that helps struggling families work toward home ownership through nonprofit loans and “sweat equity.”

“Mom learned about Habitat for Humanity from a friend of hers who helped her apply. She told me I should apply,” Martinez recalls. “When you’re not educated about the program, you don’t know about it or believe it. I asked myself ‘Am I willing to go through the loops you’re asking me for?’ And I thought, what do I have to lose? So, I decided to do it. God gave me a stepping stone to get out of that pit.”

Her home is one of more than 300 the local nonprofit has helped build in South Phoenix. The local Habitat chapter has built 195 homes in South Ranch I and II, 93 homes in Villas Esperanza, about 14 homes in Vista de Sol and about 32 homes in Oro Vista and more than 1,100 homes in Maricopa and a Pima counties since it was founded in 1985.

However, as land inventory decreases while real estate costs climb, Habitat is facing tough economic challenges, according to its chapter leader.

“Due to a lack of funding, not all who qualify for Habitat’s help are able to receive it,” said Jason Barlow, president, and CEO of Habitat for Humanity Central Arizona. “The need for cash donations is greater now than ever and we need Arizonans to make a generous donation that will help the organization pay for building supplies and land. The much-needed funds will allow Habitat to continue to improve communities and renew strength and hope for families throughout Central Arizona.”

Barlow says funds are needed because early 1 in 3 Arizona families who qualify for housing still need help. Homeowners, like Martinez, must qualify for a 0 percent loan through Habitat for Humanity, put in 400 hours of sweat equity, attend home ownership classes, and prove that they are committed to a positive path of self-reliance.

“You have a zero-interest mortgage that goes to the principle as well as toward property tax, HOA fees if you have them, insurance and a maintenance accounts,” Martinez said. “They equip you to succeed in owning a home.”

Martinez has such faith in the program that she took a job and worked for the chapter for a few years before going back to college full-time. Her oldest child, a daughter, is attending a Christian college in Illinois while her younger son is in middle school. She still volunteers at Habitat to help others achieve their home-ownership dream.

“I believe in the program and the stability it provides for you,” Martinez said. “I can proudly say to my kids, we’ll never have to move again. I am a full-time college student South Mountain Community College. My daughter is at Greenville Christian College. No way that would have been possible if I had had to keep paying a $1,500 mortgage.”

To help more families succeed, the local chapter is asking for donations be made at www.dollarsmatter.org. Donations to the nonprofit are tax deductible as a charitable contribution.

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Baseline Corridor drawing renewed interest https://finditinlaveen.com/baseline-corridor-drawing-renewed-interest/ https://finditinlaveen.com/baseline-corridor-drawing-renewed-interest/#respond Thu, 14 Apr 2016 22:25:39 +0000 http://www.finditinlaveen.com/?p=4573 Page Visitors: 1,619 This article appears in the April edition of the South Mountain District News Multiple economic factors are driving renewed interested along the Baseline Corridor in South Phoenix and Laveen, including plans to extend the city’s light rail system into the area by 2023 and the long-anticipated South Mountain Freeway to open in […]

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This article appears in the April edition of the South Mountain District News

Multiple economic factors are driving renewed interested along the Baseline Corridor in South Phoenix and Laveen, including plans to extend the city’s light rail system into the area by 2023 and the long-anticipated South Mountain Freeway to open in 2019.
Development along the rural foothills will be guided by the Baseline Area Master Plan adopted in 1997 and part of the city’s General Plan. City planners noted in the document that: “After extensive discussions with area property owners and residents, the overriding theme of the Plan became promotion of development which respects and preserves the lifestyle in the area.”
Lori Quan, a deputy director of community and economic development for the city, said that whenever transportation corridors grant greater access to an area, “it opens up a lot more opportunities for commercial development.”
As investors eye the potential value of the estimated 2,700 acres of under-developed land along Baseline, pressure to change zoning to accommodate denser housing development, as well as retail and commercial growth, is intensifying.
In November, a Scottsdale investment company, BLC Realty Advisors, purchased the 19.3 acres that once housed Gardener’s World, 3401 E. Baseline Road in Phoenix. The nursery, run by the Petterson family, closed in late 2013 after co-founder Gary Petterson died in February of that year.
His wife and business partner, Sharon, said she and their children retained the landscaping portion of the business until December of last year when that was sold to Gilbert-based TerraVerde Landscape Solutions. Her daughter, Kari, became marketing director at TerraVerde.
“I am still at the office and closing down things – getting the bookkeeping done,” Petterson said. “There are still so many things to finish, but I am kind of ready to go.”
Gardener’s World was the go-to place for decades for landscaping companies, as well as many of the new homeowners flooding into Awhatukee, South Mountain and Laveen villages during the housing boom. But closing and selling the business hasn’t been an easy process.
“It’s been a real challenge in that it’s a mixed-used agricultural designation and that kept us from being able to sell,” she said. “For developers to get something going, the zoning will have to be changed.”
John Bullington, owner at BLC Realty Advisors, says his hope is to sell part of the property for low-density housing (two structures per acre) while keeping the front portion of the property for agricultural and or commercial use. One possible lead for the property was a farm-to-table restaurant, but unfortunately Bullington said that particular deal didn’t work out.
“We would love someone to come in and use the existing structure and the tree out front for a similar purpose,” he said. “We want to keep our neighbors happy.”
He also agreed with the premise that the improved transportation to the Baseline Corridor will spark renewed interest in development in the South Phoenix area, noting that improved infrastructure is a plus for the community.
Andrew Crosson, senior vice president of acquisitions at Arcis Equity Partners, the nation’s second-largest owner of daily fee golf courses and country clubs, including The Raven, said emphatically in an interview that “We are not selling Raven for development.” The Raven is one of the cornerstones of our portfolio,” Crosson said.
Arcis owns and or operates 73 properties nationwide. Crosson said that The Raven and other properties in their portfolio are being evaluated for redevelopment potential with Arcis’ partner, Ridgewood Real Estate Partners. Ridgewood is a New Jersey-based residential real estate developer, investor and advisory company specializing in land. Ridgewood has two Arizona projects, Bridges at Gilbert and Parkside Village Avondale.
Crosson said Ridgewood and Arcis are jointly reviewing several properties to determine future development opportunities. “At this point, it’s very early in the process.” If redevelopment were to happen at The Raven, zoning would have to be changed, the city’s general plan amended and it would have to make “economic and political sense” to move forward, he said.
For The Raven, preliminary plans would be for a housing development, he said, along with open space buffers being part of the project. But again, Crosson emphasized everything is in the study phase only. “This is just a concept. We are looking at several properties in our portfolio. It’s a time-consuming and unpredictable process and it would have to be economically and politically feasible.”
Samantha Keating, village planner for Laveen and East Camelback, said the process to change zoning or to amend the General Plan requires numerous steps, including public input from nearby property owners, review by the appropriate village planning committee and public hearings. The process can take four to six months and outcomes depend on factors specific to each request. “It really depends on the specifics of the proposal. We look at each case individually,” she said.
Quan’s department works hand-in-hand with planners such as Keating to ensure the city recruits businesses that will bring jobs and retail to the area while following the vision set by planners.
“We follow the guiding documents and the vision set down by planners to ensure a balance between the commercial development and the needs of residents,” Quan said.
For the Petterson family, selling the last of the Gardner’s World assets signals an end to an era. For the Baseline Corridor, this might signal the beginning of a new era of development.

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Home prices rise throughout South Mountain and Laveen https://finditinlaveen.com/home-prices-rise-throughout-south-mountain-and-laveen/ https://finditinlaveen.com/home-prices-rise-throughout-south-mountain-and-laveen/#respond Thu, 11 Feb 2016 16:00:33 +0000 http://www.finditinlaveen.com/?p=4483 Page Visitors: 1,047 (This article appears in the February 2016 print  issue of the South Mountain District News) Home prices for existing homes rose throughout the South Mountain and Laveen village areas during 2015, a steady trend that local realtors predict will continue throughout 2016. “I like this kind of steady increase. It’s not only […]

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(This article appears in the February 2016 print  issue of the South Mountain District News)

Home prices for existing homes rose throughout the South Mountain and Laveen village areas during 2015, a steady trend that local realtors predict will continue throughout 2016.

Sam Lawmaster

“I like this kind of steady increase. It’s not only good for the buyers, but it’s good for sellers,” said Sam Lawmaster, a Laveen resident and a  Realtor with Realty One. “The economy has improved and interests are staying low, so there are still people buying. When you have historically low interest rates and inventory as low as it, it’s typical supply and demand and house prices start to rise.”

For the Laveen area with ZIP code 85339, the average sales price for an existing home increased from $188,894 in 2014 to $198,535 in 2015, an increase of 5.1 percent. In neighboring South Mountain Village, prices were up nearly 22 percent at $118,990 in ZIP 85040 and up 8.1 percent to $164,857 in 85041. In the 85042 area, prices increased 7.25 percent to $189,025.

According to Victor Vidales, owner at ReMax New Heights Realty in south Phoenix, prices for January appear to be continuing the trend.

The Arizona Regional Multiple Listing Service’s Pending Price Index projected a median sales price for January 2016 of $212,000 and it ended at $210,000 compared to $194,700 in 2015.

04878176
Victor Vidales

Vidales said that January started off with 7,486 Pending or listings Under Contract compared to 6,731 last year. In January of 2015, ARMLS reported 4,784 sales, this year we had 5,433 sales for January 2016.

“This is a great sign and a great way to start the year,” Vidales said. “I believe our local real estate market will continue to be strong throughout 2016 but there are national concerns with the overall economy that could impact our local market and the type of year we have.”

For example, he cited recent volatility in the financial markets and some nervousness on the part of the Federal Reserve Bank about the health of the U.S. economy, and slow Gross Domestic Product growth in the fourth quarter of last year.

“These factors have reminded us all that economic and real estate market cycles are alive and well. As for now, values are strong and inventory levels are still at record lows with high demand for the affordability offered in our south Phoenix and Laveen communities. We are still the best bang for the buck when you compare our housing stock to the rest of the Valley.”

Doyle Perry
Doyle Perry

Doyle Perry, a Realtor and owner of Black Realty in Laveen, said he expects prices to continue climbing as the year progresses with more sales during the spring and summer months. “I see a lot more people looking now,” Perry noted.

He also believes that when the South Mountain Freeway – currently under legal review — is formally under way, the housing market in Laveen will gain more ground. “Once the freeway becomes certain, within a year that will crank up the market.”

The number of days a house stayed on the market in 2015 vs. 2014 decreased in 85339 and 85040, but remained flat in 85041 and 85042. Total number of homes sold rose in 85339, 85041 and 85042, but were one less in 85040 when compared with 2014.

Lawmaster said new homes being built by Beazer and Richmond American, as well as other builders, also will help prices for existing homes. He noted that several residential developments that have been largely dormant since the real estate market crash in 2008, are now adding homes to the once vacant lots. In addition, new retail and other construction is exploding along Baseline Road.

“All the new builds and the new businesses, the new commercial and residential along the Baseline corridor are really adding value to this area,” Lawmaster said.

Here’s a breakdown of the four ZIP code areas:

85339 – Average Sales Price rose 5.10 percent between 2014 and 2015, from $188,894 in 2014 to $198,535 in 2015.  Total number of sales also rose year-over-year by 18.4 percent with 875 homes sold in 85339 in 2015, an increase of 136 sales over 2014.  The number of days to sell a home in Laveen decreased 11.84 percent; in 2014 it took 76 days on average to sell a home versus 67 days in 2015.

85040 – The average sales price of homes in 2015 was $118,990, up 21.83 percent over 2014.  Total number of sales in the ZIP code remained flat at 324 residential sales in 2015 versus 325 in 2014.  The average number of days to sell a home decreased from 59 in 2014 to 45 in 2015.

85041 – 2015 saw an increase of 8.12 percent in the sales price of homes in the ZIP code over 2014, with homes selling for an average price of $164,857 during 2015.  There was a 10.1 percent increase in the number of completed sales in 2015 over 2014, rising to 796 homes sold in 2015, an increase of 73 completed home sales year-over-year.  Number of days to sell a home remained relatively flat in 85041, with 66 average days in 2015 and 67 days in 2014.

85042 – The average sales price of homes in 2015 was $189,025, up 7.25 percent over 2014. Total number of sales in the ZIP code increased 6.2 percent at 534 residential sales in 2015 versus 503 in 2014.  The average number of days to sell a home remained the same year- over-year at 63 days.

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City expedites light rail extension into south Phoenix https://finditinlaveen.com/city-expedites-light-rail-extension-into-south-phoenix/ https://finditinlaveen.com/city-expedites-light-rail-extension-into-south-phoenix/#comments Wed, 10 Feb 2016 16:00:32 +0000 http://www.finditinlaveen.com/?p=4486 Page Visitors: 1,717   (This article appears in the print edition of the South Mountain District News) PHOENIX – Affordable public transportation to jobs, schools, businesses, colleges, churches and downtown Phoenix, as well as increased opportunity for economic development  are among the reasons south Phoenix residents are celebrating the city’s January decision to expedite extending […]

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(This article appears in the print edition of the South Mountain District News)

PHOENIX – Affordable public transportation to jobs, schools, businesses, colleges, churches and downtown Phoenix, as well as increased opportunity for economic development  are among the reasons south Phoenix residents are celebrating the city’s January decision to expedite extending light rail into the area 11 years sooner than originally planned.

Petra Falcon

“I think it’s going to be an economic engine for our community,” said Petra Falcon, executive director of Promise Arizona and an active community leader in helping get Proposition 104 passed in August 2015, which will help pay for the city’s improved transportation plans known as Transportation 2050.

“People who are tired of the crowded streets will be able to jump on the light rail and get to events, school and jobs,” said Falcon, herself a lifelong resident of south Phoenix. “Bringing the light rail to the base of (South Mountain) means our families will be able to connect all across the city and very inexpensively.”

Lars Jacoby, spokesman for the Phoenix Public Transit Department, said ridership on public transportation in the south central Phoenix area is among the highest in the city, with Council Districts 4, 7 and 8 all showing more than 20,000 weekly riders. He said that is part of the reasoning behind the city’s decision to expedite transportation plans in the community.

“Because south Phoenix has a significant transit ridership, many of whom are dependent on transit as their sole means of transportation, combined with the strong federal interest in this project, the Phoenix City Council supported the recommendation to accelerate this project,” he said in a statement.

Victor Vidales, chief executive officer for ReMax New Heights Realty in south central Phoenix and also a lifelong resident of the area, served on the South Central Light Rail Citizens Advisory Commission.

“It creates a lot of opportunity for balance between being too excited and understanding the work that needs to happen now that the timeline has been shortened,” Vidales said. “Before light rail comes in there have to be programs in place to assist residents and business before, during and after construction.”

Lars Jacoby

Jacoby said city officials have learned from light rail construction elsewhere in the Valley how to better mitigate the impact construction can have on residents and small businesses. Jacoby, who also lives in south Phoenix, says the city will be proactive in listening to concerns from residents and the multiple mom-and-pop business owners.

“Families and businesses will all benefit from the connectivity and be able to thrive,” Falcon said. “But we have to make sure that we work to protect our long-term residents and businesses along the construction route.”

Vidales agrees.

“We have a lot of mom-and-pop stores and a lot of diversity, schools, churches and other institutions along the route,” he said. “They must be brought into the conversation. We also are being taxed as community leaders to come together with the city and Valley Metro to get the most comprehensive plan that we can by working together and not conflicting with each other.”

Prop. 104 went into effect Jan. 1, increasing the city’s sales tax to 8.6 percent from 8.3 percent to fund a variety of transportation projects, including increased bus service and routes, street improvements, infrastructure and potential light rail expansion into Paradise Valley Mall, 79th Avenue, Grand Canyon University, Metrocenter Mall and south Phoenix.

Councilman Michael Nowakowski, D-7, supports the plan and believes it will bring long-term economic prosperity to the area.

“The extension will promote much needed economic activity, including affordable housing, commerce and other development,” he said. “Businesses along the completed light rail line will see an influx of customers as the area becomes a hub for economic development.”

Phoenix Mayor Greg Stanton began pushing for the transportation proposal in 2014 when he established a citizen’s committee to draft a plan in advance of 2020, when the city’s .04 sales tax was slated to end.

“Because Phoenix voters made a historic investment in public transit, we’re able to accelerate high-capacity transit projects to meet more immediate community and mobility needs,” Stanton said in a statement. “The adjustments to the transportation plan are critically important to further the city’s economic development, sustainability and accessibility goals.”

Phoenix City Council approved the plans on Jan. 26, which include accelerating segments of the future high-capacity/light rail transit system to advance into the Regional Transportation Plan. The changes will be sent to the Valley Metro Boards of Directors and the Maricopa Association of Governments Regional Council for discussion and final adoption into the plan this summer, according to the city’s announcement.

Jacoby said that as plans move forward, city officials will undertake several steps to assist businesses and residents during construction.

“Over the last four years, transit staff has worked with the community and businesses to obtain input for the future light rail extension into south Phoenix. That outreach has shaped the next steps Phoenix and Valley Metro will take to prepare stakeholders, specifically business owners, to develop and implement an early action business assistance program,” Jacboy explained.

Some of those steps will include: meetings with business owners to understand their concerns, their business models and needed resources. There also will be business support meetings and workshops, city partnerships with local non-profits, business chambers, community-based organizations, and others that specialize in small business assistance.

He said the transit department used this approach recently on light rail’s Northwest Extension.

“Over the years we have learned a lot about partnering with local businesses to ensure they remain active during light rail construction,” Jacoby said. “Each community has specific needs and we plan on working with businesses to develop the best possible business outreach program each time we approach a new light rail construction project.

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